From Boston.com
The Islamic preacher slipped on a pair of shorts and talked about the Koran while playing beach volleyball, eating barbecue, and joking about hot cars and palaces in paradise. If the West were to dream up its version of an ideal imam, he might look and sound like Mostafa Hosni, a 30-year-old former Nestle accountant who's comfortable in argyle sweaters and hip to self-help. A video of his seaside sermon posted on his website was a cross between a travel brochure and a spiritual quest for the BlackBerry generation.
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The West's picture of the Muslim preacher is often caricature: a bearded man in a tunic bellowing ancient verses and spinning asides about American imperialism. But that icon is changing as the image and message of mainstream Islam are softened to appeal to upwardly mobile, twentysomething followers less concerned with dogma than bleeping out life's annoyances on the way to success.
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Hosni's path is similar to that of other popular TV preachers, such as Amr Khaled and Moez Masoud, charismatic men who started in commerce and eventually were drawn to religious fervor and a desire to repackage Islam.
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"People want to change their lives in the way they are devout," said Hosni, his head newly shaved from a recent hajj pilgrimage. "We are in a defining time in Islam, and this will help us open ourselves up to the world."
